The Story of
JP-Australia

Founded in 1997 by pro waterman Jason Polakow – driving innovation and passion in watersports for over 25 years.

How It All Started: 1997 – A Waterman's Vision

JP-Australia is a world-leading watersports equipment manufacturer, specializing in windsurfing, stand-up paddleboarding (SUP), and wing-foiling boards. Founded in 1997 by pro waterman Jason Polakow, the brand has built its reputation on high-quality, innovative gear that serves everyone – from world champions to water sports enthusiasts just starting out.

For almost three decades, JP-Australia has remained true to a simple philosophy: exceptional equipment shouldn’t require an exceptional budget. Our boards are trusted by professional athletes and loved by everyday riders because they combine cutting-edge performance with real accessibility.

One of JP-Australia's biggest strengths is its commitment to innovation. 

JP-Australia is constantly pushing the boundaries of what’s possible in watersports. We experiment with new shapes, materials, and designs to create boards that are faster, more responsive, and easier to ride. This relentless pursuit of innovation has made JP-Australia a favorite among professional athletes and casual riders alike.

 

Our success comes from direct collaboration with our sponsored athlete roster – world champions and rising stars who work closely with our design team. They provide real feedback from real conditions. The result: equipment that meets the needs of riders at every skill level, from beginners to competitors.

JP-Australia's commitment to sustainability is core to our brand.

We understand that watersports thrive where water thrives. That’s why sustainability isn’t
a marketing message – it’s woven into how we operate.

We minimize our environmental impact by:

  • Using recycled and eco-friendly materials in our products
  • Implementing sustainable manufacturing processes across our facilities
  • Working with local suppliers to reduce transportation emissions
  • Designing boards built to last, reducing waste and consumption

Our approach: make products so good they last for years. That’s the best kind of
sustainability.

Get on the water.
Enjoy the stoke.
Share it with others.

Whether you’re a seasoned pro or just starting out, JP-Australia has the equipment to help you take your skills to the next level.
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